Visit Lauderdale’s Camila Clark: Tourism, Storytelling & Why Greater Fort Lauderdale Keeps Winning Travelers Over

Camila Clark, Senior Vice President of Strategic Communications for Visit Lauderdale, joins Hidden Florida & Beyond for a fascinating conversation about tourism, destination marketing, and what makes Greater Fort Lauderdale one of the most dynamic places to live, visit, and explore. 

With more than two decades in hospitality, tourism, and communications, Camila shares how a career built around creating memorable experiences led her from the hotel industry to helping tell the story of Broward County on a global stage. She explains why tourism isn’t just about hotel rooms and beaches. It’s about emotion, connection, and creating the kind of experiences that people remember long after they’ve gone home.

The conversation dives into what separates Greater Fort Lauderdale from other Florida destinations, why the region’s diversity is one of its greatest strengths, and how campaigns like Everyone Under the Sun and Never Lose Your Splash evolved to better reflect what visitors are actually looking for today.

Camila also pulls back the curtain on destination marketing, discussing everything from influencer partnerships and social media trends to the impact of major events like international soccer tournaments, concerts, conventions, and sporting events that continue to bring new visitors to South Florida.

Hidden Florida & Beyond… where the real stories live beneath the surface.

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