ABOUT US
Hidden Florida isn’t a place…
it’s a story
waiting to be told
Welcome to Hidden Florida and Beyond. This is a show about the people, passions, and moments shaping culture, leadership, and influence. Each episode dives beneath the surface with athletes, entertainers, business leaders, and cultural figures to talk ambition, discipline, success, failure, reinvention, and the paths that get people where they are. Some conversations start around major moments or careers, others wander into unexpected territory, but all of them are candid, wide-ranging, and driven by curiosity. Big guests. Real access. No small talk.
Frankie
Frankie P is a seasoned media personality with over 15 years of on-air experience, including nearly a decade at Y100 in Miami and as a main host on a morning show at Wild 95.5 in West Palm Beach. His work also extends into Spanish-language broadcasting, having hosted on Miami’s 94.9, reflecting his ability to engage diverse audiences across South Florida.
In addition to his broadcasting career, Frankie has expanded into digital media as a content creator and entrepreneur, while also serving as the primary face of a contemporary clothing brand. With a strong foundation in storytelling and a natural on-camera presence, he continues to connect with audiences across multiple platforms.
Amelia
Amelia De Vita is an Australian-born radio host and media personality with a passion for storytelling, travel, and connecting people through conversation.
She spent years on-air with iHeartRadio’s BIG 105.9, after building her career across Australia’s leading stations including Nova Entertainment and 97.3 FM Brisbane. Her experience spans producing, presenting, and even helicopter traffic reporting for major shows like Today Show and Sunrise.
With a natural on-air presence and a love for uncovering unique stories, Amelia brings a fresh, energetic perspective to every conversation—whether she’s behind the mic or in front of the camera.
John
John Reed is a veteran media executive, producer, and storyteller with more than 20 years of experience shaping culture across sports, entertainment, radio, television, and digital platforms. Raised in Gary, Indiana, he earned a track scholarship to Western Michigan University, where he created The After Party—a college-born show that quickly evolved into a respected platform.
Reed has interviewed some of the biggest names in sports and culture, including LeBron James, Magic Johnson, Shaquille O’Neal, Dwyane Wade, and Mike Tyson, along with numerous Hall of Fame athletes across the NFL, NBA, and Major League Baseball. His early interview with Outkast also became part of music history when it was featured during the group’s Rock & Roll Hall of Fame induction—highlighting his ability to capture defining cultural moments.
Beyond his professional accomplishments, Reed is the creator of the School Outreach Summit, an initiative focused on empowering young people through media, education, and mentorship.
